Physical Exhibitions
Buy or hire a prize spinner
An expensive six-foot prop to use, transport, store and hope survives the next event. No link between activation and leads.
Gamified activation platform
From Play to Leads
Launch branded games for live events, online campaigns, or prize-led moments and turn attention into qualified leads.
Old world vs new world
Built for the moment.
Not the storage room.
You want a polished branded activation that can live across a live event, a launch, or a digital campaign. Until now, the familiar routes have been expensive, disposable, or both.
Previously
Digital Activations
Commission an agency build
Hire a bespoke agency to design a campaign costing thousands and fully at risk.
Introducing PlayPline
Build once. Tailor endlessly.
Launch one polished activation system across live events and digital campaigns, then adapt the look, message, and prize logic for each audience without starting from scratch. Run the activation anywhere: laptops, tablets, TVs, kiosks, and landing pages.
60s
to launch an activation
742
sample leads captured
CRM
ready for follow-up
- ✓ Built-in lead capture and consent collection.
- ✓ Reuse templates instead of rebuilding each time.
Example games
Games that fit the story you need to tell.
Start with a simple, satisfying mechanic. Then make its target, rewards and visuals unmistakably yours.
Precision game
Stop Distance
Nail the exact distance.
Players stop the run at the right moment to land on your target and claim the prize.
Tap challenge
Target Tap
Tap speed meets accuracy.
Hit the right targets under pressure to drive repeat plays and friendly competition.
Pattern game
Spot the Signal
Find the winning cue.
A visual challenge that rewards attention and keeps visitors engaged for longer.
Case study
A 10K race supplier makes the finish line the game.
Heading to a running expo? Let visitors set their pace, then try to stop the runner at exactly 10,000 metres. A perfect finish wins the prize. Your range, brand and race story are built into every tap.
Run Norwich Expo10K challenge
Your distance
9,997m
StartTarget 10,000m
Stop now to claim your prize.II
Product preview
See every activation at a glance.
A clean card view for the data event teams need: activation name, date, participant count, lead count, and analytics.
Run Norwich 2026
Sept. 6, 2026
Activation
Run Norwich 2026
Date
Sept. 6
Participants
1,350
Lead count
742
Campaign Game
Oct. 14, 2026
Activation
Campaign Game
Date
Oct. 14
Participants
2,084
Lead count
1,116
How it works
From idea to live activation in minutes.
1. Concept
Develop your idea, or use our tool to shape a tailored concept.
For example, you might be attending a running expo for a half marathon and want the game to stop at 21.1k.
2. Create
Choose your game and set the activation goal.
Start with Stop at Target, a fast, addictive touchscreen experience designed to grab attention quickly.
3. Brand
Upload your logo and choose your colours.
No design or development skills required. Make the experience feel like your brand from the first tap.
4. Reward
Set the prize and decide who wins.
Use rules like perfect score, winning zone or try again. Inventory is tracked automatically.
5. Capture
Collect the details you actually need.
First name, email, company and job title, plus marketing consent and privacy terms.
6. Launch & Measure
Open the campaign URL and watch the results live.
Track participants, leads, winners and conversion rate, then sync contacts straight to your sales stack.
Product
A game your audience actually wants to play.
Use a simple, branded interaction to earn attention before asking for details. Attendees play first, then claim a prize or enter their details.
Game
Stop at Target
Setup
10 minutes
Devices
iPad + kiosk
Stop at Target
Release on 10,000
Score
9,997
Target
10,000
Result
Winning zone
Prize
VIP demo
Lead capture
Capture the lead while the moment is fresh.
The form appears after the interaction, so the attendee has already engaged before you ask for their details.
1. Play
Touchscreen game
2. Claim
Name, email, company
3. Sync
Send to CRM
Prize claim
You scored 9,997
First name
Email address
Company
Claim prize
CRM payload
SyncedLead: Jane Smith
Company: Acme
Score: 9,997
Result: Winner
Event: Cruise Expo
Consent: Yes
Analytics
A dashboard that keeps the event honest.
Track every step of the funnel: who played, who completed, who submitted, who won, and how many opted in.
Played
1,284
Completed
982
Submitted
742
Won
183
Consent
611
Event funnelLive
Played100%
Completed76%
Submitted58%
Best performing device
iPad
Touchscreen traffic converted best, followed by kiosk and QR sessions.
Built for campaigns
Clean, repeatable, ready to launch.
Touch-first
Large targets and simple interactions for tablets and kiosks.
Reusable
Duplicate the campaign, change the event details, and go again.
Prize rules
Control winners, claims, and limits without custom development.
CRM ready
Send leads with score, event, device, result, and consent data.
Live reporting
See participation and lead volume during the event.
No agency
Launch without briefing a developer for every activation.
Proof
Built for marketers, not developers.
You shouldn’t need to brief an agency or hire a developer every time you attend an event.
Create. Brand. Reward. Capture. Deploy. Measure.
All from one simple dashboard.
“We went from event brief to a live branded activation in under an hour.”
“Finally, an event game that gives our sales team something more useful than a list of badge scans.”
“We generated 742 leads from one activation and could see the results in real time.”
Final CTA
Ready to turn your next event into leads?
Create your first branded activation in minutes. No developer required.
Create your first activation
No developer required.